ABOUT doktorb:
MY very own transformation


The visits of my grandparents to Franconian Switzerland. The hikes through the Lüneburg Heath. Or the trip on the ferry across Lake Lucerne. My childhood was marked by exploring and traveling. Coupled with unforgettable encounters, small experiences became seminal memories.

And even today I look back on this time with gratitude. Because it made me aware at an early age that change is the only constant in life. 

Change has never made me feel uncomfortable. Quite the opposite - it helps me to create something progressive out of what already exists. And to break up old thought patterns through new perspectives.

While the majority of my environment seeks security in permanence and the fear of the uncertain rages within them, I look at novel developments with fascination. But much more than that: I want to be a part of them.  

And so, while I was still at school, I developed a learning tool for my classmates that made it easier for them to learn languages.  This probably earned me my nickname Doctor B. aka "the Brain" during my studies at the Dutch School of Management & Economics at Tilburg University or in so many of my projects around the globe.

Since then, I've always enjoyed working, exploring, and moving - I worked hard to complete as many projects as possible while exploring different company locations. Around the globe.

During my studies, I set up a circular economy database for repairable spare parts for Siemens Medical Services at the Erlangen/Fuerth site. This shaped my time as logistics IT coordinator at Grundig's headquarters in Spain and my work as Principal Consultant at Price Waterhouse LLP in the USA.

As a member of the management team, I set up Arthur Andersen Management Consulting in Germany and supported its Europe-wide launch.
With the evolutionary and discruptive progress of technology and the question of what makes companies run or fail in mind, I supported the market launch of a start-up in the Swiss telco business as a transformation expert.

Moving on

With the leap from 50 to 1,200 employees, we proved with a great team that transformation in a highly competitive environment, complex market mechanisms and the will to implement not only go together, but will succeed. Implementing what drives you drives my curiosity. I increasingly manage my projects with a focus on networking and collaboration across organizational boundaries. What makes companies literally move, what drives managers, what role do they play today and what role will they play in the future?

I wanted to know how I could help companies grow faster and establish stable connections with other companies. So I helped to setup the services sector throughout Europe for Ariba Inc and its North-American clients. I shaped and managed the service businesses for Central Europe, too. Herein, I focused on collaboration-based business models and creating scalable network effects for Ariba, the clients, and the ecosystems that have been residing in. This was the ideal prerequisite for my many years as a consulting and division manager in SAP's cloud and on premise business.

However, I had to realize that the consulting business is a tough place. And that I was often the first one there. Not only on Saturday mornings in the office. But also in the team of a freshly founded consultancy. In the management of a Silicon Valley startup on its way to Europe. And as the person who brings together hundreds of organizations and decision-makers via an app. Once again, I realized that I was the one who was one step ahead of the times.

Sometimes change doesn't come as quickly as we had hoped...

You know what? All these goals of my long journey have been worth it.

Turning expertise into an asset for you

I am now utilizing all my expertise for my clients. The transformation expert, the power woman who coaches executives, solopreneurs and teams.
And help them to respond skillfully to change, to prepare for upcoming challenges and thus to remain fit for the future. Full of resilience. Just as I have done all these years.

Because my career has been marked by change. Change that - admittedly - has sometimes jolted me out of my comfortable routine. But it has always taught me helpful insights and allowed me to try out new things with courage. Because change expands the scope of possibilities.

In the meantime, I have an excellent sense for change. I can sense that the snow is coming - even though it's warm and beautiful right now. And that it is necessary for a product manufacturer to offer its service to the market right now - even if the company has no expertise in this area so far.

The world does not stand still. Because change is a natural permanent state that no one can escape. As the Greek philosopher Heraclitus once said so well, "Nothing is so constant as change."

And so it is not the strongest or the most intelligent who survive. Those who are most able to adapt to change.

the evolution of doktorb

I realized the movement of becoming DoktorB when a client and business partner from South Africa called me DoktorB. And when a peer of mine talked about me like Mrs. Brain. And when Stefan Neininger from Bansbach said: we partner with DoktorB. I was so proud. And humbled.

Being a power woman who is strong on stage and in projects, fighting for her clients, collaborating for premium quality and winning negotations back to my clients' interest.

Up until two years I was not the person who put myself on center stage. Over the course of being self employed, I rised my self-confidence. I tell you not to give in in case you are about losing your self-confidence being it in a private or corporate environment. The latter one hit me with a management that aimed to slow me down and make me small.

Years later now, it is time for me as DoktorB to stand up, tall and strong, with the creative and energetic power that my parents have been teaching me from the very first moments when they realized that I was far ahead at school and foresighting trends and movements. And my poor teachers who had to realize that the mathemical and cognitive observations I provided to them worked. I remember the time when I lectured at school about Einstein's relativity theory and putting it in context with Schwarzschild's formula for black holes. My teacher was so happy when the bell rang after 45 minutes.

I love letters and numbers. DoktorB loves letters and numbers (big smile).
With the ABC Resilience, we from the team, Vikas, Sarah and I, put together an alphabet of chances - easy, simplified in use and so powerful for your business opportunity design. And here comes the letter love again: DoktorB.
The letter B like Barbara (of course), brain, best practices, business networks, and so importantly YOUR magic business chances.

DoktorB is a power team that work for you. 
DoktorB is helping you grow. 

With DoktorB and her experts you will gain back your transformation power, and even stronger, so that your business scales in a resilient and digital manner.

One word about science. 

DoktorB’s method is scientifically backed - thanks to Daniel Kahneman and C.J. Jung who helped me find the references of what we observed for decades, and what we put into a method since 2018 - after having left SAP.
DoktorB's method is practically savvy.
DoktorB helped hundreds of corporates and solopreneurs. We are now making it even easier to turn your talent into a market advantage.
We have been shaping the method and testing it in various steps. And you, our clients, deserve a BIG Thank You, Merci and Vielen Dank.

Now it is your turn. 

You like to learn about what business chances are ideal for you?
You like to know what the ABC Business Opportunity Design training is about?
Benefit from the free analysis slot and pick here.
You are in an offline mode: simply copy the link: https://calendly.com/digital-value-creators/opportunity-type-analysis 

A few suprising facts about me

As a scholar I wanted to contribute to our tight family budget and worked after school hours at a dry cleaner, learning ironing there.

One of my first art pieces was replicated and handed over by a real estate agent as a special gift to the art commissioner of the city of San Jose in California.

Watching the first space shuttle rising, my greatest dream in my childhood was becoming the first female astronaut. However, with the prescription glasses I got in elementary school the dream was over. Later I pursued to visit Cape Canaveral, innovate things and help others fly. 

Having been 'on the beach' in a consultancy, I could spare the after-work hours usually consumed for traveling to project sites. I saw an ad in the local newspaper, applied and finally got hired as a ghostwriter.

our services

a few, though important words about our way of working

Mind the gap

Nothing is more annoying than not knowing why something great is going wrong. Nothing is even more expensive than seeing business chances fade away and great staff leave. We help you closing the gap.

The great deployment

What distinguishes a good consulting company from a premium consultancy? Think about your business situation five years ago. Please count the purchase orders you signed and paid (!) in the past and count what of the projects went really live to your satisfaction. We help you deploy thoroughly.

seizing the opportunity 

Size is relative. Consider what factors are critical to your business offering like input, output. What are the biggest assets you have to capitalise on the opportunity? The transformation mechanism are in place? And your team? Our effort is directly invested in your team, 'cause our team is your team.

doktorb Thrives your future viability

As a business coach, I use all my experience, tools and creativity to help 100,000 companies and decision-makers take a prominent position in the digital business.

doktorb's tools & methodology for you

We live in a world where new technologies influence our everyday life more and more.

Digital transformation is in full swing.

Not as marketing hype, but as a necessity for success and competitiveness.
As digital transformation continues to pick up speed, you should step up to avoid being left behind. However, this does not require timid attempts, but proven methods and tools that reveal opportunities for growth and change for you.


Act confidently when stress, unexpected and unknown events take over. Evaluate challenging situations with foresight and master them more calmly. Resilience has many facets in a business environment.

To glide through crises alertly and evaluatively, playfully and calmly, is not a pipe dream, but the mission of the adaptive company: the company acts actively and preventively. If crises occur, it knows how to assert itself and use crises as an opportunity.

With the 7 pillars of resilience you develop and strengthen the corporate structures, processes and organization. The resilient company is not the industry hero, but consistently and consciously builds its protective shield in other markets, such as digital. The resilient company calculates and provides intuitively. It protects you from failures and helps you learn from them.

Build shared knowledge. Develop creative models. Receiving new impulses. And always take the customer's perspective into account.

With the help of the 9 Business Designs, you will discover up to nine business strategies that turn outdated ways of thinking on their head and give your ideas and products an innovative polish.

Make your company fit for the future and rethink your business model options.

While the market is constantly changing and the digital transformation is making new demands, the idea behind your offering suddenly begins to falter.

The path you have taken reveals almost insurmountable hurdles and unclear branches.  

Now imagine that a letter puts you back on the road to success. It lets you get in touch with your target group, sharpens your positioning and opens up old and new opportunities.

Let's take a journey through the alphabet together. On a roadmap to your concrete market offer, which inspires your customers and leads you faster to the goal of a successful and future-proof company.

speaking of doktorb

DoktorB's course series is characterized by her extraordinary expertise and understanding of the challenges of executives and decision makers to simplify & effectively use the daily routine of the auditing and finance business through creative and feasible digitalization.

Sacha Briggen
intusdata AG Switzerland

What makes Barbara Fluegge stand out from the multitude of undoubtedly good and very good experts is not only her apparently intuitive knowledge of the 1000 and more facets of digitization ...

Gerhard Hofer
CEO Moonpunks
Science Impact Circle


Going beyond the known structures, shapes and human set boundaries (we call it Liquid Transformation), transformation succeeds in a networked world.

The world needs new pathways - not only physically -, trust and an indispensable, non-negligible reliability. How does one succeed in a world of disruption, uncertainty, curiosity, eruption, and consumption as the all-important criterion for prosperity?

In order to nevertheless assert oneself as a person and as organizations, clarity and networked thinking are needed first and foremost.
The very idea that people, organizations, services and things can grow digitally interconnected still seems absurd to many of us. Networking requires neither boundaries nor inward-looking thought structures.

If, on the other hand, organizations open up and allow a wide range of new partnerships, for example, network effects can be realized more smoothly. Innovative sales concepts will find a prepared field. Decision-makers will grow by a factor of x.

For this purpose, DoktorB has examined and built up growth criteria - quality and quantity of network building. Over the years, we have worked out and tested these criteria for a wide range of industries - within the scope of our clients' decision-making powers - and we have successively implemented transformation criteria with our digital value creators (DVC) network partners.


In the client business, clients benefit from the advantages of networking.

For this reason, I have founded digital value creators (DVC) - an expert haven for decision makers, individuals and organizations that seek to grow.
Growing by learning, applying and collaborating through the DoktorB Principle of Digital Networking and Innovative, Network-Boosted Sales.

We are welcoming BANSBACH. Willkommen. BANSBACH has a tremendous knowhow and we are proud to partner up with BANSBACH for better business.

We are welcoming BARWESHI. Welcom. BARWESHI is a long term partner of digital value creators (DVC) and we have been engaging in the African market.