#7 Systems Change for Better Mobility

Can urban and rural systems benefit from big corporate announcements to focus on eMobility?

The announcement of corporates like Siemens and Daimler before and after the sign-off of COP26 in Glasgow concerns the "YES" in big fontsize letters that eMobility is the thing.

That is great. The focus on innovation. The focus on technology.

However, it separates us from the WHO. WHO will benefit from innovation and technology? WHO will benefit from the process of learning, testing, adapting, failing?

Following up the Golden Circle of WHY HOW WHAT we can easily image the WHY for corporates: market pressure, corporate growth, funding schemas that help corporates to benefit from public-private funding, rebuilding relationships with customers

we can easily image the HOW corporates will be going to establish the change: cars, cars, cars all electric and car-systems-offerings and digital platforms that are turning customers into consumers and let the servitization community grow

but what about the WHAT: WHAT is changing? What happened if we will be asking the systems - urban and rural - what they liked to see and how to truly foster change.

By writing these lines, I am realizing that both streams, systems change and supporting systems, should be looked at in a bigger context. Therefore we will be looking at deploying Mobility Moves Minds in rural and urban ecosystems.

The first step we made is in compiling a concept paper how to help rural areas and we also have been handing it in to a consortium team in Germany. ... More to come.

Categories: : MobilityMovesMinds