SURVEY "BRAND Resilience" - Research Question: How resilient is your favorite brand?
You have been selected to participate in our BRAND Resilience Survey.
It goes quick: 10 minutes of your valuable time.
Take part and gain a seat in our upcoming Resilience ABC TOOLBOX .
Take the chance: by sharing your insights you will be published in our Resilience ABC TOOLBOX publication.
Our ask: 10 minutes of your time and your ideas.
Start now and do not forget to hit the SUBMIT button at the end.

The Survey "How resilient is your favorite brand?" starts here:

A. Tell us first: What is your favorite brand at all?

B. What do you like most about your top 1 favorite brand?

a. it is social

b. it is cost conscious

c. it puts consumers at the center

d. it leads with passion

e. it is sustainable

f. it works on digital offerings to reduce CO2

Please type in your selected letters (in format a, b, c, d, e, f)

Please add further brand / product characteristics that excite you, too

C. What features will make your favorite brand / product even more attractive?

D. How digitally advanced is your favorite brand / product?

E. What should your favorite brand / product do pro-actively to sustain in the future?

F. Do you wish to have a personal interview? Please select.

Thank you for your participation in the "BRAND Resilience Survey". Vikas and Dr. Barbara get back to you with the results - do not forget to add your name and email address below to receive the results.

You like to share a comment with us. Please go ahead and use the text box. We read it carefully.

We plan to launch a toolbox with all ideas and insights that have been shared by you - if you like to become visible, share your name and email. You will receive a confirmation link shortly.