Double Your Business. Double It.

How To
Create an Irresistible Offer

Create the best implementable option for now. Benefit from what you got.
Opportunity design with creativity twists, proven tools & techniques. 

Double Your Business. Double It.

IMPACT 

Thoughts about Impact ...

Impact has various dimensions. Oferings with an impact, a service that impacts your clients, a product that creates impact for you, reach a goal if they are able to speak to you. Impactful offerings might cause a human being, a leader of a business to be more courageous, dare to be different, be open to ask for support in a critical stage of giving in.

What is the impact that you are expecting from a service that asks for your time and money? Are you okay with standardized content? Do you expect fabricated stories or rather a "one pair of shoes for all terrains" coaching approach? Or should impactful offerings sustain turmoil, be addressable and implementable, convincing, joyful and still surprising? Any of these attributes can be "good enough" for your purpose. Any of these attributes could turn into a key differentiator that sets you apart from the rest, bringing you closer to your preferred market position.

What creates impact will sustain.
What creates impact is convincing.
What creates impact brings joy.

Do we need impactful offerings these days at all? Who says that the good days are gone and the dark insecure nights are shadowing your efforts? DoktorB believes in magic business chances for offerings that are unique, magic business chances for you. To get to know what magic yours is, asks for a bit of process. A process that looks as follows: Cleaning up what is between your client and your offering, polishing and refining to let the true values speak for themselves, and scaling so that your offering rises over the dark.

Offer Creation has various dimensions. To be irresistible or razor sharp how we like to illustrate the impact of a well perceived, unique offer, is a task and a journey. It is an effort and asks for openness. Not many, a few milestones help you to achieve it. Milestones follow a methodology and are a result of reality checks and real implementations. Impacting market, clients, and suppliers are constantly revisiting what they offer. It is a dimension of consequence that these offers mobilize others and for example help you increase the customer lifetime value.

There is a pattern. DoktorB detected a pattern that helps an offer to become irresistible. Concluding from research, own and 3rd party projects, engaging with long life, learner, students, leaders, experts, people, like you and us, startups, and corporates with local, regional, and international reach. The pattern zeroed in on two building blocks that are situated close to each other, across the street looking at each other, synchronizing with each other. Imagine a seabed and the shore, the beehive and the honeycombs.

How to ... continue reading

Double Your Business. Double It.

OFFER CREATION PROCESS

Your Goal

YOUNIQUE Offer Creation connecting what you have and implementing it as profitable opportunity.

Double Your Business. Double It.

OFFER CREATION PROCESS

HOW IT WORKS

Offer Creation that grounds on your YOUNIQUENESS should be easy, simple, and reliable.
DoktorB developed and refined over the past years an ease-of-use framework named BEYOND by DoktorB.
You start with FIRST SESSION - it is a free mind, what's up and what you are aiming for session - like at the doctor where you like to know what it could be.
Once you are ready to clear your offering from clutter and waste, 01 CLEANSING ROUTINE kicks in - like in a spa we help you gain clarity.
Once you got clarity about your offering, 02 REFINEMENT VALUE ADD-ON widens the opportunities for your offer - while subsequently alter it.
Once the value creation and the refinement options - physical and digital - are being modeled and aligned internally, you implement together with DoktorB.

YOUNIQUESS by DoktorB refers to the innate market advantage that successful business offers have; being it YOUNIQUENESS of a product or a service, a bundle, being it an individual person or thing.
>> all phases from FIRST SESSION on, help you get back YOUNIQUENESS.

BEYOND by DoktorB is the framework that help you utilizing YOUNIQUENESS - YOUNIQUENESS by DoktorB comes equipped with a proven methodology, a creative multi-sensoric approach, practitioner insights and some secret elements from cognitive science. As a client of DoktorB you will obtain immediate positive effects that help you skip 9/10 of your usual spend and transform one product from average to a concise YOUNIQUE offering. Subsequently helping you attracting more ideal clients.
>> all phases from FIRST SESSION on, help you get back YOUNIQUENESS.

Double Your Business. Double It.

OFFER CREATION PROCESS

HOW IT WORKS.

Double Your Business. Double It.

First Session

FIRST SESSION is all about you. You tell what is in your mind, what you are aiming for, thinking of. We check upon what we are sensing, hearing, actively listening to you. Feel free to share input, upcoming meetings, and so forth.

Dedicate around 45 minutes of your time for FIRST SESSION.

Double Your Business. Double It.

01 Cleansing

The CLEANSING routine removes dust from your offer and heals irritations - concerning a present or planned offer or prototype. CLEANSING let you see through.

Double Your Business. Double It.

02 Refinement

The REFINEMENT treatment serves your needs. REFINEMENT opens up the options box. Our offer creation process embraces creativity and logic, sensing and mathematics – helping a product increasing the desire in the market and close sales faster. We work interdisciplinary with testers and designers, technicians and lawyers.

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03 Scalability

The SCALABILITY mastermind multiplies options. SCALABILITY turns network sales into a power bank to grow. It uncovers implementation paths and danger zones in equal measure in the ecosystems around the globe. CFO's KPI heart will beat faster. Sales teams will enjoy reduced stress and digital engagement opportunities.

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BEYOND. Easy. Simplified. Reliable. 

The 7 facts in our WHY section are omni-present. The wisdom of a genius will not help enterprises in a world of turbulence, fraud, and mystic decisions.
On the global politics and economic plates, third party decisions appear out of the blue and with a sudden shock, making the good old reliable mathematics and ethical standards of good leadership and entrepreneurship look miserably odd. How could this be so wrong these days, you might ask. 

Beyond turbulent times and holding on leading in insecure hybrid worlds, there are chances out there.
DoktorB & team is concerned in bringing back chances back to you. We are not genius. We do not live in a theoretical ivory tower. 
DoktorB help you detect YOUNIQUENESS and create a YOUNIQUE offer - as Easy, as Simplified, and as Reliable as it could be. 

Easy = Now.
Simplified = Zero Confusion.
Reliable = Trustful and Implementable.

Discover silos, flaws, error prone steps.
Learn about the elements of a razor sharp offering that suits your product / service.
Effectuate what you have and sell it YOUNIQUELY.

Sharpen the sensing trait of your teams by bringing back a sense for YOUNIQUENESS to your company.

Utilize how your business is built and your organization remains what it is is - unless you wish to book DISRUPTION by DoktorB.

Double Your Business. Double It.

BEYOND. Will BEYOND by DoktorB turn my business upside down? Honestly. No.

BEYOND by DoktorB is about stability beyond disruption.

BEYOND by DoktorB helps you effectuate what you have: your assets being expertise, products, ideas, services, connections with consumers and partners, suppliers and your staff and any other. Your assets are being utilized. Your organization - unless you wish - remains what it is.

BEYOND by DoktorB ensures that you minimize the effort of spending by bringing back YOUNIQUENESS to your company, by helping you to create an irresistible new offer or refine an existing offer that is razor sharp and YOUNIQUE.

Sharpen over time the sensing quality of your teams by bringing back a sense for YOUNIQUENESS to your company.

Utilize how your business is built and your organization remains what it is is - unless you wish to book DISRUPTION by DoktorB.

Disrupt with stability if you like to newly do business with consumers and partners, suppliers, prospects, and staff.

What small and medium sized enterprises can expect from applying BEYOND by DoktorB:
  • Learn what your offer is about from an outside-in perspective. 
  • Identify the YOUNIQUENESS elements.
  • Transform your offer into a YOUNIQUE offer or create a YOUNIQUE add-on or create a completely new razor sharp offer.

Double Your Business. Double It.

BEYOND. Small and Beautiful.

BEYOND by DoktorB gives small and medium sized enterprises - short SME - access to predefined business plans and use cases, especially in the rich field of HOSPITALITY and HEALTH. So that they benefit from the rich momentum and dynamics not only in digitization.

BEYOND by DoktorB brings back negotiation power to SME turning our experience into your benefit for negotiating sales, strategic, and innovation contracts, alliance shadowing, and asset sharing. SMEs get back into their comfort zone, especially being more than ever dependent on export and import.

You might want to check out DoktorBs contributions and expertise in public funded projects for example EU projects named ITAIDE and OEPI. Also ask for DoktorBs expert status with the EU for proposal and project reviews and affiliation how-to for project staffing at the EU.

Expertise for small and medium sized businesses ask for 360° sensing for business and operational dynamics. Ask DoktorB for more insights. And project references for SMEs in Saxonia.

Double Your Business. Double It.

BEYOND. Who else benefits.

BEYOND by DoktorB offers a variety of bespoke and out-of-the-box tools and tutorials. You might want to recommend BEYOND to your preferred consultancy and advisors. Individually as they can be, pre-fabricated tools and tutorials serve a larger group like teams, clients networks and long life learners.
BEYOND by DoktorB gives access to use cases ranging from IoT to IoS Internet of Services.  
BEYOND by DoktorB provides offer creation hints in the context of DoktorB's sensing and scouting network.  

Personal and Business Advisors

Skip the doing, start acting. Make use of our use cases ranging from A to Z for Global Brands, from A to I for digital and hybrid transformers, from thing to service. Benefit from business model checks and spot consulting adhoc and 24/7. 

Investors and Private Equity

Not only do startups and corporates like Ariba or TRANSNET benefit, BEYOND is ideal for everyone seeking pre-judicial services, IP specific investigations and digital asset evaluations, near- & long-term contractual negotiation support.

Stabilizers and Comfort Zone Lovers

Ever heard that negotiation power is only for the big guys? Utilize our negotiating expertise in routine and extra-ordinary environments, for daily & strategic terms, for alliance shadowing, asset sharing and contracting in affiliate networks.

Double Your Business. Double It.

OFFER CREATION PROCESS

Our Focus. YOUNIQUE OFFERS.

YOUNIQUE Offer Creation connecting what you have and implementing profitable opportunities now.

INFO BOX: BEYOND by DoktorB

  • BEYOND by DoktorB is a framework that helps you create YOUNIQUE offers. 
  • It comes along with practitioner insights and some secret elements from cognitive science. 
  • Clients that work with BEYOND obtain immediate positive effects: skip 9/10 of their usual spend and transform one product from average to a concise YOUNIQUE offering. Subsequently being able to attracting more ideal clients.
  • Picture BEYOND as an elastic frame: it holds together business assets and is flexible enough to adapt an offering in turbulent and flourish times.
  • BEYOND contains advice, tools & tutorials - herein embracing your business, legacy and expertise, your creativity and your strategic goals.
  • Imagine that a YOUNIQUE offer is EASY to execute in the now.
  • Enter a confusion-free zone with your staff and departements, consumers and customers is SIMPLE with a YOUNIQUE offer.
  • RELIABLE offers help you create a RELIABLE future: trustful internally and externally, directly implementable to get faster back into profitable zone.

Double Your Business. Double It.

Easy. Simple. Reliable.

Razor Sharpness_ Before / After Rationale

Razor Sharp Offer Creation saves time and money.

The earlier you and your team get to the pore-deep 01 CLEANSING routine, the sooner you get to know your options.
 
The more clarity a well thought-out offer design provides before production. And the stronger the effect in budget, time, and consumer targeting.

Let's the numbers speak. We looked back to our clients and research and compared what companies spend without 01 CLEANSING and with 01 CLEANSING on profitable offers. Budgets on the left hand side show the increase in spending with the traditional create-2-adjust lifecycle. The right hand side tells you where you save money and have a decrease in spend with wisely created offers through the 01 CLEANSING routine itself.

You trust your own. Check out the number play in your organization and briefly sum up where your functional areas and departments spend most. Below is an example how the engagement of DoktorB affects organizations, streamlines and reduces departemental efforts and budgets.

Double Your Business. Double It.

Easy. Simple. Reliable.

Razor Sharpness_ Benefit Instantly

The market tells. Consumers, manufacturers, and retailers are increasingly frustrated by generic, interchangeable standard offerings and expensive low-quality goods that barely last a few months.

The good news is that any SME can take action and set a course towards real you and real uniqueness.  

A radiant offer moves consumers cognitively: Their perception is getting stronger. Yes, their receptors react to the first sensations that the product triggers. The subconscious trains our perceptual capacity. Over time, it builds up a memory. DoktorB calls this memory perceptual capacity that anticipates our senses and rationale to recognize and acknowledge a product or service in every nuance and form - no matter where and how in the world a consumer would want to find and have it.

Razor sharp offer creation is a holistic approach: it leaves behind paid advertising, short-term cost-cutting, and the quick setup of AI solutions based on the idea that a quick and automated hint is sufficient. Contrary to that, DoktorB comprehensive method enables SMEs to consistently realize their market advantage without falling into the downward spiral of price dumping and job cuts.

What does it take to succeed in the market? There are a few essential elements of offer sharpening — we identified in our work over decades Reach, Refinement, Engineering, and Timing. These become the foundation for any business of any size to transform into a successful and sustainable business. DoktorB calls it the Double effect: Double Your Business. Double It. Double It.

Take Action

Take action towards the real YOU and real UNIQUENESS.

Be Aware

Enhancing the perceptual capacity of consumers made easy. 

Leave 

Leave behind paid advertising, short-term cost-cutting, and dumb AI.

Succeed

Check back Reach, Refinement, Engineering, and Timing.

Double Your Business. Double It.

Easy. Simple. Reliable.

Razor Sharpness_ Get The Numbers Right

The numbers in spend management tell you what financial backup you do not have and where.

Where do spend management and waste happen? Organization wise let's have a closer look.
The average budget distribution that a company spends for offer creation targets not less than 5 departments and - if outsourced - additional inter-organizational exchange, agreements, and additional costs to ensure, execute, and elevate.

Double Your Business. Double It.

Razor Sharpness_ More Than Feeling Good

Sharpening the offer saves time and money. The earlier the advantages are recognized and the pore-deep cleansing has taken place, the more clarity a well-thought-out offer design provides before production. The stronger the effect in budget, time, and consumer targeting.

OFFER CLEANSING turns opportunities into real offerings for your company. From design to shipment, business operations will benefit.

REACH
Interconnectedness, networks, tools, AI & systems become an effective success factor with the right parameters. 
PRecisely engineered
Make the best possible use of resources and assets, use timing, spark enthusiasm internally and externally.
PRECIOUSLY REFINED

Knowing and calculating the keyboard of refinement; thanks to perceptual capacity and YOUNIQUENESS.

TIMING

YOUNIQUENESS let sales and call centers shine: “Right now” let sales cheer in the setting call and close the deal.

WHY BEYOND BY DoktorB is right for YOU

Precisely Refined

BEYOND by DoktorB help you calculate the business models for instant use with longlasting service. Knowing and calculating the keyboard of refinement; thanks to perceptual capacity, YOUNIQUENESS becomes a CSF, a Critical Success Factor. 

1
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Reach Out & Scale

Where's your market? BEYOND by DoktorB help trigger interconnectedness, networks, tools, AI & systems to become an effective success factor with the right parameters to scale.

1
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Timing Equals Fun

BEYOND by DoktorB help you implement business models sparking YOUNIQUENESS. YOUNIQUENESS make sales and call centers shine: “Right now” becomes the favorite closer line in the setting call of your sales team.

1
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Precisely Engineered

BEYOND by DoktorB help make the best possible (not perfectly overdrawn) use of resources and assets. Use timing, spark enthusiasm internally and externally.

1
2

Double Your Business. Double It.

Step by Step

Step by Step there is a clear pathway into YOUNIQUE offers. Let's dive now into BEYOND by DoktorB. Chose from a number of instantly available and bookable options that help you find out your YOUNIQUENESS and how to commercialize it.

ONE STEP AHEAD OF A TIME
_FIRST SESSION
_01 CLEANSING
_02 REFINEMENT
_03 SCALABILITY
_04 SPECIALS

Double Your Business. Double It.

FIRST.

Getting started. FIRST SESSION kicks off your identification pathways. You engage directly with DoktorB from the very first minute.

Double Your Business. Double It.

01 Cleansing

The CLEANSING routine removes dust from your offer and heals irritations - ideal for present or planned offers, prototypes, simulations, CLEANSING let you see through.

Double Your Business. Double It.

02 Refinement

The REFINEMENT treatment works with an almost 360° view. It helps products and services increasing the attractiveness, the willingness to buy and the closing rate. A committee selects the options. DoktorB works interdisciplinarily with testers and designers, technicians and lawyers.

Double Your Business. Double It.

03 Scalability

Network Sales is the power bank that picks up results from cleansing and refinement. Analytical and implementable, it discloses opportunities and danger zones in equal measure where to grow in what order. With DoktorB Network Sales, a CFO's KPI heart beats faster.

Double Your Business. Double It.

Impact Specials

Special topics ask for dedicated and specialized expertise. As a business you are looking for a test and impact proof point environment.

Take the 04 Impact Studio that DoktorB runs for example. 04 takes care of your assorted focus themes and questions you like to resolve. Think about sustaining your own research, evaluating prototypes, investigating implementation failures and successes, and / or engaging 04 as sparring partner for your strategic mastermind seeking for internal approval:

_Getting to know the Impact
_Substantiating Research Outcomes
_Engaging in Prototyping & Investment Options
_Mastering Decision Taking
_Seeking & Synching Coalition and Collaboration Opportunities
_Legal Implications - Pre-Legal Conditioning

Double Your Business. Double It.

04 Impact Studio

An Impact Studio such as 04 Impact Studio is the bodyguard for your offering. It helps clients who want to boost their market offer with their YOUNIQUENESS from the very beginning, save budget, time, and avoid losing internal committment or lose even more clients.

Solution providers, consultants, trend researchers and innovation labs meet with 04 Impact Studio. Together they evaluate offers and future market offerings in an impact studio, hence an environment where they test, simulate and receive outside-in evaluations of their own offerings or on behalf of customers and business partners.

A few examples how 04 Impact Studio helped:
_Companies draw on the latest results of our findings and commission our research capacity for identifying local trends becoming global.
_Embedded in a high degree of timeliness, companies learn who and what is downsizing / upscaling their markets.
_Service consultants calculate the risk of abandoning services due to AI.
_Freelancers lean on ease-of-use premium case studies.
_Pre-legal checkpoints by DoktorB detect contractual flaws, help reducing trial costs, identifying traps and strategic mine fields.

Double Your Business. Double It.

Springer, DoktorB, Maro, Pascal, Nina, Gioele

Double Your Business. Double It.

What an impact studio does for your clients

04.1 FOCUS FINDER
Clients describe what they are looking for: trends, verification, assuring that they have a close-to-360° perspective on a planned offering. Trend reports serve as funnel of what to expect next - e.g. analyzing hotel room designs for the future for travellers and domestic use.

04.2 STATE OF PLAY
Giving clarity about vulnerabilities and invisible signs that might harm the market position. Clients find out whether or not business partners, competitors, media or structures are employing diversionary tactics, absurd or justified demands, pre-calc how misleading conditions might divert from execution success.  

04.3 FUNNEL INSIGHTS & ECOSYSTEMS DYNAMICS
Clients free themselves from technicalities, internal alignment and research efforts to matchmake strategy and politics. Dynamics in the tech and AI market, data supply and compliance leaks are further attributes of impact studio works.

Double Your Business. Double It.

What an impact studio does for your clients

04.4 SERVICE LIBRARY TRIBE
Acting in a precise and well sought round-the-clock manner is an upcoming prerequisite to ensure dominance in the preferred markets. Pre-defined services that form a tribe help to ensure implementable market-ready offerings. Clients become ready to transform digitally and onsite faster with minimum effort due to pre-fab service designs and business models.

04.5 PRACTICE - RENT-AN-IMPACT-STUDIO
Solution providers, consultants, trend researchers and innovation labs meet in the Impact Studio to brainstorm offers and future markets. Companies get team & colleagues on board, using the full suite of the Impact Studio including tools and techniques.

HOW YOU BENEFIT WITH BEYOND BY DOKTORB.
THE ENTERPRISE. THE CONTEXT. THE OPTIONS. THE ONE.

THE ENTERPRISE

7 KEY AREAS + CONNECTORS serve any enterprise' goals. Any of these could turn an offer from great into misery and vice versa. CLEANSING kicks in to bring back transparency and where to start.

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THE OPTIONS

THE OPTIONS result from BEYOND and are refinement alternatives that you could pursue. TCO mathematics and YOUNIQUENESS factor will tell which ones are good for your business.
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THE CONTEXT

CONTEXT drives acceptance. Isolated offer creation worked yesterday. Today is the era of knowing your context and the RULEBOOK OF REFINEMENT. Get to know the rulebook of the business ecosystems. 

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THE ONE

THE ONE is not the perfect offer - it is the one that brings back reliability, confidence, and clients - in proper TIMING and CONDITIONS.

1
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Double Your Business. Double It.

Step by Step

Step by Step there is a clear pathway into YOUNIQUE offers. Let's dive now into BEYOND by DoktorB. Chose from a number of instantly available and bookable options that help you find out your YOUNIQUENESS and how to commercialize it.

ONE STEP AHEAD OF A TIME
_FIRST SESSION
_01 CLEANSING
_02 REFINEMENT
_03 SCALABILITY
_04 SPECIALS

Double Your Business. Double It.

FIRST.

Getting started. FIRST SESSION kicks off your identification pathways. You engage directly with DoktorB from the very first minute.

Double Your Business. Double It.

01 Cleansing

The CLEANSING routine removes dust from your offer and heals irritations - ideal for present or planned offers, prototypes, simulations, CLEANSING let you see through.

Double Your Business. Double It.

02 Refinement

The REFINEMENT treatment works with an almost 360° view. It helps products and services increasing the attractiveness, the willingness to buy and the closing rate. A committee selects the options. DoktorB works interdisciplinarily with testers and designers, technicians and lawyers.

Double Your Business. Double It.

03 Scalability

Network Sales is the power bank that picks up results from cleansing and refinement. Analytical and implementable, it discloses opportunities and danger zones in equal measure where to grow in what order. With DoktorB Network Sales, a CFO's KPI heart beats faster.

Double Your Business. Double It.

Specials

Special topics ask for dedicated and specialized expertise. As a business you are looking for a test and impact proof point environment.  Take the 04 Impact Studio that DoktorB runs for example.  

IMPACT STUDIO

LIVE MOMENTS MADE4YOU

PREMIUM BRILLIANT BASICS

Double Your Business. Double It.

Coming Soon

More about upcoming projects coming soon. Stay connected with us.

Double Your Business. Double It.

07 Your Very First P

Visibility makes you fly

New to the field, at the start of your career, in the middle of the corporate flow and in a competitive battle? Many reasons, one result: you are standing in the shadows. And you're giving away something valuable of your own, call it intellectual property IP, call it an idea, a success that no one else is celebrating, your hidden talent. In the medium term, it's really hard to make up for a missed opportunity. Your Very First is exactly what spurs your recognition.

Even your smallest idea deserves to be your own idea. With the right medium, it can become something big. With the right strategy, you can achieve what others start far too late: making your own skills visible in good time.

Double Your Business. Double It.

Springer, DoktorB, Maro, Pascal, Nina, Gioele

Double Your Business. Double It.

08 Irresistible Offers

For Publishers & Media Houses

Publishers are looking for exciting specialist articles on trend topics with practical relevance. If the author and team are so experienced that the editing work goes smoothly and as if by itself, the content is well sorted, researched and prepared with high quality standards, it becomes an irresistible offer that in-house publishers, company and trade magazines, educational and trend publishers are happy to bring on board again and again.

SPRINGER & Co. It is no coincidence that Springer and DoktorB will be celebrating an anniversary in 2026. Help us reach our first million readers. Once the first million has been reached, the second will happen all the faster. And we will be able to continue bringing good books onto the market. This way, students like Gioele and Marco, Nina and Pascal have their chance to be seen.

Your subscriptions to Springer and DEAN Publishing will help DoktorB achieve its vision of one million readers. It doesn't take much. Use a small budget with a big impact.
> Check out your Springer Account. Select, retrieve, sharpen your offer and kick-off exploring DoktorB Barbara Fluegge / Flügge publications.

Double Your Business. Double It.

Springer, DoktorB, Maro, Pascal, Nina, Gioele

Double Your Business. Double It.

09 Live Lecturing

Practical, motivating and completely geared to the needs of students and the curious, pure application and inspiring. Long-term assignments and the glowing feedback from students and university administrators speak for themselves.

DoktorB works as a lecturer - with her own topics and/or curricula from forward-thinking colleges and private universities who know that learners are Long Learners and Starters ready - regardless of chronological age, be it 7, 17, 34 or 70.

Double Your Business. Double It.

Double Your Business. Double It.

10 On Stage & Absolutely Live

Companies such as UBS and Wolfsberg Leadership Forum, global conference formats such as HEIMTEXTIL, Verbund and research initiatives such as SIC-EST and SILICON ALPS offer their audiences the best.

They are looking for razor-sharp contributions and thematic classifications. They should be innovative and encourage participation and reflection. To move the audience with enthusiasm and inspiration. Combine that certain something with feminine-creative subtlety: as a keynote speech, specialist lecture or panel contribution, as that certain something, emotional project kick-off or perseverance booster to pay tribute to your customers. Others are looking for a compact all-round service package.

Extensive experience on the international and domestic stage is an advantage. Dealing with the press and influencers is also a benefit for you as the client. After the event, the spoken word can be used for the news byte online and in the media.

A good choice. An experienced speaker puts your message in the right light. Product and service offerings become must-haves, inspiring your audience and your team. Live demos become a safe bet on stages around the world thanks to technology and live experience. You build confidence in dealing with digital technologies and technical innovations. If you are one of those clients who want to stimulate the creative mindset and cooperation of your teams and customers, you've come to the right place.

Selecting a speaker, clients should be able to make their choice from a variety of on stage options and live experience. With DoktorB for example, clients benefit from her On Stage & Absolutely Live repertoire from over 20 years of on-stage experience customizing her contribution based on clients, consumers, cultures, countries, commercial and impact goals - being it client's wish and SDGs. Compare your options and browse through DoktorB On Stage & Absolutely Live repertoire - the following list is a great outline what could serve you best:

On Stage & Absolutely Live for international trade fair and conference sponsors from the Mobile World Congresfor AIVP in Quebec.
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On Stage & Absolutely Live for Inhouse Events at Global Brands as for example the BMW Roadshow and Ariba eCommerce.
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On Stage & Absolutely Live für CxO Exclusive Events zB. in Taiwan, Singapur und USA.
_______________________________________

On Air & Absolutely Trustful for journalist circles, influencer hot seats and press review for startups and established companies. DoktorB seen, met and heard at 5-star locations, business clubs und side events from Munich to Monaco, On Air with Shelley Zalis and at the FQ Lounge in Davos.
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Panel moderator and participator online and on-site for trade associations such as GRC London, Digitization Track Lead at WomenH2H in a 25-hours event marathon, or at a great GTS panel in Pilsen moderated by Roman Srp.
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Gen Z and Alpha, Baby Boomer and Gen Y benefit together. DoktorB has always supported startup teams and Long Live Inventors. You may have met her in ther role as Business Coach at HackZurich or Hack-The-Port Antwerp, with international participants at the Business Startup Congress in St. Gallen and in Singapore. As a Jury Member in hackathons, her advice thrives for implementable and affordable solutions. With #WirVsVirus, the team made it into the top 30 and into the top 10 at the #10ToGo competition from Volkswagen and Microsoft.
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Dashboard, digital autonomous demonstrators, demanding booth visitors and live tours, ask for a professional and well experienced moderator and demo specialist with a soft tone.

Check out DoktorB live experience and booth duty at various international booth staging e.g. SAP Saphire, Smart Switzerland, Ariba Live, Cebit, Mobile World Congress, Smart City Expo, Heimtextil Global, IAA, BMW, IAPH, Nanjing Supply Chain Conference and Panels.

Good to know: DoktorB is engaging with ease and business accumen to welcome and guide visitors from Middle East to Latin America, from Germany to South Africa.
_____________________________________

Complex and multi-technical stage and booth demonstrators and liveshows easily pass a 6-digit amount and involve dozens of team members. A razor sharp offer designer guides you along strategic, admin, technical, digital, data, and human dimensions. And turns a one-off-demo into an omni-present communications and sales event.

Stage and booth setup enablement for clients and executives from the private sector, research institutions and public administration for example Digital IT Summits of German Federal Government in Hamburg and Stuttgart , press conferences on behalf of clients, Sapphire mega events in France, Spain, and USA. At the pulse of time with constituents down to earth at Europe National Day in Ulm. Cross-departemental coordination facilitated by DoktorB collaborating with sales and pre-sales, customer service, agencies and interest groups, the executive onboarding team and executive assistants from CxOs.

Good to know: What goes on during a roadshow with a Finnish pop music band's tour bus through Eastern Europe? DoktorB did it - the EU ITAIDE project went on tour to tax and customs authorities in Budapest, Bratislava, Prague and Warsaw. Fun yes, organizational talent and prep work pay in upfront to turn a roadshow into a success.
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Double Your Business. Double It.

Double Your Business. Double It.

11 FLUEGGE Publishing

THE BEAUTY OF BUSINESS

Announcement: DoktorB is now making greater and more targeted use of its wide range of practical experience to make know-how on the subject of OFFER SHARING accessible to the market and share it with you. This gives companies and interested parties access to real concept content, business plans and trend forecasts and studies.

The work behind the publications is done by FLUEGGE PUBLISHING, a small unit at DoktorB. Those who already know FLUEGGE PUBLISHING will appreciate the high level of quality and effective use of the knowledge gained in-house. Numerous interviews have resulted from our publications. We want to publicize the issues that are of interest in an even more targeted manner.

FLUEGGE Publishing has set itself the goal of shaking up the publishing industry in order to make business a creative experience for every generation. Whether experts from the baby boomer years, Gen Z or Alpha, don't we feel exactly the same and don't we want to explore our possibilities emotionally and empathetically?

From fall 2025, we will be stepping up our efforts to showcase DoktorB IP, unobtrusively and with the highest quality standards for all interested parties. Both locally (/DoktorB-Shop) and internationally (/Shop).

One more thing: on his own behalf and as a person, DoktorB is always very reserved and rather quiet than loud. Through more video contributions and the head cinema, DoktorB will also be accessible to those who hope for a LIVE appearance by DoktorB.

SHOP THE BEAUTY OF BUSINESS
1ST RELEASE : MARKETING TRENDS - NAVIGATING THE DIGITAL FUTURE OF 26 GLOBAL BRANDS AS EASY AS ABC

DoktorB is now making greater and more targeted use of its wide range of practical experience and more than 20 years of experience in over 13,000 project days to share its application know-how in the market. This gives companies and interested parties access to real concept content, business plans and trend forecasts and studies.

FLUEGGE Publishing takes over the publishing business as a fine little new division of digital value creators (DVC) and uses its concentrated publishing and publishing experience for DoktorB and DVC. Access to knowledge and The Beauty of Business is now open to budgets large and small.

FLUEGGE Publishing is shaking up the industry to bring business to life in a creative way. As a mixed principle, what is read, heard and seen is used in all publications. As inclusive as possible, the aim is to bring knowledge to life in an emotional and empathetic way.

FLUEGGE Publishing focuses on sharpening the offer, or in other words: How can companies succeed in freeing themselves from old boundaries and making their offerings even more unique in order to attract even more ideal customers?

Double Your Business. Double It.

DoktorB, FLUEGGE Publishing

Double Your Business. Double It.

12 Tutorials

Interactive, multi-functional, comprehensible and inspiring, companies use tutorials as a blueprint for in-house training. Companies that build on a solid foundation of well thought-out training. Others use the tutorials as an idea snapchat or as a business case add-on.

Students book the tutorials as a mini-credential in their Master's and Bachelor's studies. If they can prove the success of the training, all the better.
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For signature learning and career institutes as well as research projects such as the EU D4B, modules such as “IoT” and “Risk & Change Management” are ideal for SMEs. Digital 4 Business projects use such modules as a shortcut to the digital future.
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Tutorials are power food for the curious, the inquisitive, little helpers for managers and project teams.
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DoktorB Tutorials fuel education and learning, training and coaching. As a whitelabel version equipped with your own branding, institutes and consultancies benefit equally. You save on preparatory work, time spent thinking things through and production costs.

Double Your Business. Double It.

Double Your Business. Double It.

13 Tools & More

Impactful & Effective

Companies gain access to real concept content, business plans and trend forecasts or studies. They appreciate the topicality and the level of quality. All material is practice-oriented and can therefore be used directly in the company. The focus is on effective use. Companies free their team from the internal burden of everyday life and allow them to think and act freely on a solid foundation. Ideal for SMEs and business units.

DoktorB tools are exclusively available to our clients. With DoktorB, teams learn how to work in times of prompt engineering, AI and digital solutions. Even better, your teams will be trained on the job and continue to grow the business independently - e.g. with own services and extensions.

Companies that appreciate the topicality and quality level are well catered for here. All material is structured in a practical way and can therefore be used directly in the company. The focus is on effective use. Companies free their team from the internal burden of everyday life and allow them to think and act freely on a solid foundation. Ideal for SMEs and business units.

Proven expert. In addition to workshop power aids and design thinking extensions, DoktorB tools also include DoktorB's own quiet little helpers, which already made DoktorB so successful when they were experts at SAP and Ariba: Concepts, key papers, decision templates, business plans (since August 1, 2018) and trend forecasts or studies.

Double Your Business. Double It.

Double Your Business. Double It.

14 Test Lab & Better Scrum - For Digital Freaks & Freakonomics

Test Lab & Better Scrum is a service where experts tell companies and freelancers what to expect before they download the app. Before the deal is signed, we calculate the impact on the business model - direct and indirect countermeasures are often necessary.

Software solutions can be tested excellently on a multi-cultural basis. With a team from distinct continents and horizons of experience, the functional test becomes a rendezvous for the sales success of your offer. And which marketing is important. This is the advantage for the client: delivery certainty from one single source.

DoktorB and its team work with solutions from all over the world and for all over the world. For each solution, anomalies and errors have always been registered and filed with DoktorB. These are errors and indications of fast-fast development that DoktorB's nose and eagle eye detect. Thanks to intensive experience in data modeling, solution design and coding, they recognize gaps, logic errors, scaling hurdles and errors in thinking. Without this knowledge, companies would lose time and resources and put their margins and those of their own customers at risk.

A note on our own behalf: In the unlikely event that a client does not accept the recommendation and accepts errors or omits part of the overall solution, DoktorB audits the situation and work on a solution.

Double Your Business. Double It.

Double Your Business. Double It.

15 Service Library

Test Lab & Better Scrum is a service where experts tell companies and freelancers what to expect before they download the app. Before the deal is signed, we calculate the impact on the business model - direct and indirect countermeasures are often necessary.

Software solutions can be tested excellently on a multi-cultural basis. With a team from distinct continents and horizons of experience, the functional test becomes a rendezvous for the sales success of your offer. And which marketing is important. This is the advantage for the client: delivery certainty from one single source.

Double Your Business. Double It.

Double Your Business. Double It.

Announcement_The License to Double It

Rent a Tool & Rent a Lab

In the near future, companies and consultancies will benefit from the opportunity to purchase licenses for proven and selected DoktorB tools and concepts. To use these for themselves and their everyday work. This differentiation advantage is quickly noticeable: teams work thoughtfully, applied, implemented and creatively with DoktorB tools. DoktorB and its company digital value creators (DVC) thus offer the perfect network.

Companies gain access to real concept content, business plans and trend forecasts or studies. They know how to use this and the level of quality effectively. They free their team from the internal burden of everyday life and allow them to think and act freely on a solid foundation. Ideal for SMEs and business units.

Good to know: One of SAP's first cloud offerings was developed by our founder. The Smart Logistics project succeeded in digitally connecting companies and people, authorities and the environment and aligning them with specific common goals.

Rent a Tool: They themselves determine the use, scope and intensity of the transformation and decide when and how they want their company to develop further.

Rent a Lab: This is a great opportunity to test your software solution - DoktorB & Team knows about pitfalls and the coolness factor of solutions and apps. Business and technical-functional scalability checks give you real pole positions in investor pitches and budget negotiations.

THE FUTURE IS NOW
In future, companies and consultancies will benefit from the opportunity to purchase licenses for proven and selected DoktorB tools and concepts. To use these for themselves and their everyday work. This differentiation advantage is quickly noticeable: teams work with DoktorB tools in a well thought-out, applied, implemented and creative way. For pre-sales appearances and sessions, DoktorB is the perfect sparring partner with her pre-sales and demo experience in Ariba's move to Europe.

Double Your Business. Double It.

Tools are at the service of your mission. Just as you choose the ideal tools for your favorite project in the garden and for your hobby, such as drills and lathes, eBikes and Learjets, tools are part of every good company, every good team, every leader with vision.

You know what it's all about. Instead of thinking it up and having it produced and trying to understand how something could work, you get the most functional one. Well, functionality is one thing, but a tool should be convincing. Have a design language. Meet your taste. Capture emotions. Have empirical values. If these aspects are respected, the good feeling you associate with it will be confirmed.

The first time. If a tool is crazy, crazy new, then do yourself a favor and use it ONCE. Only with the self-test is a judgment pleasing. Tools can be digital, creative, manual, visual tools, group and / or one-person boosters; there are one-time-is-no-time and little helpers with addictive potential.

Processes, marketing and sales need tools that are dedicated to your goal across departmental boundaries without predetermined breaking points. Tools that push your offering forward, take ownership of your assets and use them optimally, questioning your offering to make it better, more controlled and possibly obsolete.

An offer matures through tools when, for example, processes, conditions, cooperation and collaboration are given the space they need without boundaries. In other words, as soon as the uniqueness factor of the offer and that of the provider surpasses any argument in the sum of all arguments.

Companies that appreciate the topicality and quality level are well catered for here. All material is structured in a practical way and can therefore be used directly in the company. The focus is on effective use. Companies free their team from the internal burden of everyday life and allow them to think and act freely on a solid foundation. Ideal for SMEs and business units.

Lessons learned are lessons learned. In addition to workshop power aids and design thinking extensions, DoktorB tools also include DoktorB's own quiet little helpers, which already made DoktorB so successful when they she was an expert at SAP and Ariba: Concepts, key papers, decision templates, business plans (since August 1, 2018) and trend forecasts or studies.

Double Your Business. Double It.

Background_
Methodically savvy. Solid ground.

SCIENCE.
DoktorB applies proven scientific findings. These are on safe ground throughout the entire life cycle of an offer - from creation to marketing and implementation. These include the archetypes of CJ Jung and the Prospect Theory according to Daniel Kahneman and Amos Tversky.

DoktorB uses findings on cognitive flexibility and has launched its own research project Mobility Moves Minds - build and grow again as a business. You. A business. Me. A business. On her behalf, a neuroscientist scrutinized, evaluated and adapted DoktorB's quiz for individuals and companies.

Below are the key scientific principles and where they come into play. Use the hashtags and find out more.

_Prospect Theory_ABCResilience.com #abcresilience #doktorb
_Archetypes based on CJ Jung_ABCResilience.com #abcresilience #doktorb
_Enterprise Resiliency_Mobility Moves Minds #mobilitymovesminds #digitalvaluecreatorsDVC #doktorb
_Individual Resiliency_Mobility Moves Minds #mobilitymovesminds #digitalvaluecreatorsDVC #doktorb
_Cognitive Flexibility_Opportunity Futurity Quiz #opportunityfuturity #opportunityfuturityquiz #doktorb
_Color Theory by Goethe & Co_VikasRao and DoktorB #doubleyourbusiness #doubleit #magicbusinesschances #doktorb
_Power of Emotions_Tiffany Watt Smith #doubleyourbusiness #doublei #magicbusinesschances #doktorb
_The ABC Alphabet A to Z_ABCResilience.com #abcresilience #doktorb #

Business and costing fundamentals follow the principles of sound business modeling, TCO Total Cost of Ownership models and best practices for creating business cases and decision templates.

Offers have an intellectual property according to DoktorB.
Research and projects have shown that a 7-fold resilience analysis is required.
This provides a holistic view of the opportunities of an offer and the providers.
This helps to calculate the financial and entrepreneurial impact. It detects errors and resolves them.
_YOUNIQUENESS Factor_7-fold resilience_R-Tool #rtool #mobilitymovesminds #doubleyourbusiness #doubleit

Network Sales is calculable for fact foxes with 22 KPIs according to DoktorB.
The Double Effect by DoktorB, as shown by case studies that DoktorB has created and implemented, turns visions into action.

VALUES.
Sustainability maxim. More than ever, low-cost providers are calling corporate, digital and ecological sustainability into question and jeopardizing the already fragile market and world affairs.
DoktorB works for companies that embrace the maxim of sustainability and are committed to the future of future generations.
With the future in mind, it is possible to sharpen an offer for the present and in the present in such a way that it is profitable according to all the aspects mentioned.
The first step is CLEANSING. Talk to us.

WHAT A BLESSING.
DoktorB is creative. Her repertoire ranges from long-established methods such as Metaplan and Design Thinking to gamification techniques in team and individual coaching. Her own methods and tools add trends and gamification to the status quo and make them suitable for her clients.

People with facts and functions in their hands.
Empathizers. Silent water. Experts. Talents. Scouts. Textiles. Wood. ETC.
Color theory_light-and-shadow. Every living subject responds to color. This applies equally to natural and structural creatures.
For the upcoming book MARKETING TRENDS - NAVIGATING THE DIGITAL FUTURE, the team has developed its own color index and designed its own distinctive layout for sharpened offerings (there are 26 global brands we can learn from).

Source: © All rights reserved. DoktorB Cleansing - Lifecycle.

HOW THE PRINCIPLE OF UNIQUENESS LIBERATES COMPANIES

Welcome, YOUNIQUENESS by DOKTORB.

HOW THE PRINCIPLE OF UNIQUENESS LIBERATES COMPANIES

Welcome, YOUNIQUENESS by DOKTORB. 

YOUNIQUENESS_
The Pinnacle of Uniqueness 

A unique offer knows what it stands for. A company knows what it offers. Even more ideal customers want it.

YOUNIQUENESS by DOKTORB. 
An offer matures. Processes, conditions, tools and collaborations are freed from boundaries and given the space that the offer needs. This means that the uniqueness of the offer and that of the provider outweigh any argument in the sum of all arguments in the market.

YOUNIQUENESS_ The Pinnacle of Uniqueness

A unique offer knows what it stands for. A company knows what it offers. Even more ideal customers want it.

YOUNIQUENESS by DOKTORB. 
YOUNIQUENESS is a characteristic that emphasizes you as a valuable contributor to global and local markets provider and the uniqueness of your offer: DoktorB combines both aspects, YOU and UNIQUENESS, and thus coins the term YOUNIQUENESS.

YOUNIQUENESS_ The Pinnacle of Uniqueness

A unique offer knows what it stands for. A company knows what it offers. Even more ideal customers want it.

YOUNIQUENESS by DOKTORB. 
YOUNIQUENESS is your signature offer. This duo gives you the opportunity to protect you intellectual property (IP) and herein even your business model.

YOUNIQUENESS BY DOKTORB

A unique offer knows what it stands for.
A company knows what it offers.
Even more ideal customers want it.

YOUNIQUENESS by DOKTORB. 
An offer matures. Processes, conditions, tools and collaborations are freed from boundaries and given the space that the offer needs. This means that the uniqueness of the offer and that of the provider outweigh any argument in the sum of all arguments in the market.

YOUNIQUENESS BY DOKTORB

A unique offer knows what it stands for.
A company knows what it offers.
Even more ideal customers want it.

YOUNIQUENESS by DOKTORB. 
YOUNIQUENESS is a characteristic that emphasizes you as a valuable contributor to global and local markets provider and the uniqueness of your offer: DoktorB combines both aspects, YOU and UNIQUENESS, and thus coins the term YOUNIQUENESS.

YOUNIQUENESS BY DOKTORB

A unique offer knows what it stands for.
A company knows what it offers.
Even more ideal customers want it.

YOUNIQUENESS by DOKTORB. 
YOUNIQUENESS is your signature offer. This duo gives you the opportunity to protect you intellectual property (IP) and herein even your business model.

YOUNIQUENESS by DOKTORB.

An offer knows what it stands for.
A company knows what it offers.
Even more ideal customers want it.

YOUNIQUENESS by DOKTORB.

In conversation with DSAG members, DoktorB and more than 45 participants discussed the opportunity to benefit from YOUNIQUENESS offers and conquer buyer markets. Consider for yourself what opportunities you would like to give your offer.

  • An offer becoming a self-runner? The process from the idea to the offer is crucial. If everything runs smoothly, companies save money, time and energy.
  • Companies are picking up speed. They exploit the market advantage that lies dormant in their products and services. They work out the advantages clearly and precisely and implement them.
  • If a company wants to secure its existence, working out its own market advantage is an essential step. Sharpening the product range creates certainty.

HOW DOKTORB SUPPORTS ITS CUSTOMERS:
Client. Trusted partner. Our business partners. You and your company.

Explorer

Why traveling to the moon? If you can hit a star? Space traveling free up you choices. Break free from boundaries.

Our clients want more.

Decision Maker

There are more options than ever these days; if small businesses like to start, then give us a go.

Our clients decide.

Implementer

The success and failure of a well-thought-out concept distinguish from each other by one tiny thing: action.

Our clients act.

Teams Teams Teams

Get everyone on board.
With respect.
DoktorB does this with conviction.

Assets Product Services Data

Fixed assets want to be used wisely.
With the 360° view, DoktorB finds what is worthwhile: digital, virtual, physical.

Scalability Partnerships

Double Your Business is not a motto. Network analysis shows what works and which assets are worthwhile.

Anticipation

Anticipation is a torture and an invitation to succeed. Every offer gets the chance to rediscover itself.

From day one

Perserverance

Perseverance creates opportunities. Offers that use the KPIs for more uniqueness show how it works.

Good to know what it is about

Will power and Way power

Wanting and doing both are needed to be a finisher. Both are needed to succeed. Offers want to be seen.

What makes you.

BEYOND.

BEYOND IS OUR STRATEGIC FRAMEWORK TO HELP YOU NAVIGATE THROUGH INSECURE TIMES AND BE FREE FROM OLD BOUNDARIES.

WHAT LIMITS YOUR BUSINESS?

FAQ

Size is not important for DoktorB. Because digitally, every company is the same size - whether it has just one or 120k employees. This is the reach that the Internet gives us all.

In 20+ years on the market, DoktorB has been able to accompany SMEs, corporations and entrepreneurs - on site, digitally, virtually and on four continents. The fifth is currently being prepared.

Decision-makers want to create prosperity for the company and its workforce. Companies want to finally realize transformation success. Companies and their business idea are based on a product.

DoktorB focuses on those who, with drive, the courage to change and the necessary esprit, want to manage the company they have been entrusted with in a creative, consistent and sustainable manner. DoktorB supports succession projects. DoktorB is committed to small and medium-sized enterprises.

DoktorB works in particular with and for companies and sectors of the hospitality industry. In the hospitality ecosystem, this includes production companies, service providers, multipliers, channel makers, OTAs, service providers, software and hardware solutions, mobility, gastronomy and hotels as well as mixed-use companies for all phases of the realization of real estate and the preservation of existing properties.

Take advantage and talk to our sales team. We will discuss the topics that are relevant to you and your business.

DoktorB works on the principle of actionable clarity and advice with real-time impact.

Double Your Business. Double It. is the mission of DoktorB. You receive results and recommendations that you implement directly - with DoktorB at your side - in the areas of your business that are critical to your success.

DoktorB clients recognize where and in which markets they can develop.

DoktorB clients receive an analysis of the state of their company and the transformation concept.

Example: You run a successful hotel, but the margin limits you to innovate in depth. With the in-depth company analysis TUA according to DoktorB, weak points are identified and evaluated, options are explored and the business model and its variants are creatively and consistently played through. In the latest project, we have consistently increased the scope - in a well-dosed, planned and unplanned manner in tandem - so that the workforce has fun and new tools are used playfully for a shared sense of achievement and measurable key performance indicators. Optimization approaches to processes and workflows, roles and responsibilities were revised and adapted with a discontinued offer that became a hit with experts. The team itself is currently in the coaching phase and is working on the next new offer thanks to digitalization.

DoktorB effectively integrates you and your colleagues in a targeted manner. DoktorB works methodically and cognitively systemically, i.e. offer sharpening is optimized and so is the time we need from you.
Analyses are accelerated thanks to digital and cognitive techniques. Evaluations receive the clarification they deserve in all directions.

Concept phase and cooperation are carried out holistically, the degree of overlap is explicitly designed.

Your energy and time input is designed in part-time mode and via workshops / mini-workshops / coaching sessions to be as effective and efficient as possible for your clients.

Rule of thumb for working with DoktorB:
* FIRST SESSION >> 1 x 60 minutes - The optimal introduction with knowledge gain from the very first minute.
* Short Program >> 3 x 40 minutes sessions and thinking time plus market introduction in self-learning mode with DoktorB coaching
* Intense Delivery Week >> 5-day week-long intensive program with presence, analysis and transformation tasks with implementation DoktorB
* Double Your Business Mentoring for SMEs and family businesses uses regular appointments and individual appointments in direct exchange with DoktorB and in the group for effective solutions to urgent issues and options, usually between 6 and 24 months.

* eLearning Tutorials are ideal for business and management staff, freelancers and anyone who wants to set up their own business. Our service ideas will soon be available in a simple form in our store. This means that the concepts can also be used directly in your company, saving you time and, above all, unnecessary expenditure. Coming soon to the DoktorB store.

DoktorB is not an oracle. She smells opportunity - starting with internal anomalies, whether in the business process, numbers upon numbers or whether due to her high perceptive ability. She also makes use of supposed coincidence - in short, it's not magic. Seizing opportunities - with what a company already has, that's the real magic. And the oracle for this is DoktorB's customers.

We at DoktorB have recognized a pattern from the successful collaboration over thousands of project days. And turned it into a business idea. However, it took a few years - because DoktorB is also thorough. An offer had to be intercultural and globally applicable - an executive from the insurance industry told her that this was not possible - globally in general - oh yes - it is possible. And how.

The cognitive mechanisms we use to help you develop meaningful offerings are rooted in cognitive science and prospect theory. Barbara also took the liberty of reversing the archetype analysis of marketing agencies - because at the end of the product development process and when the offer is to go to market, she was simply too late - rather save the money 9/10 and start 1/10 at the very beginning with offerCLEANSING. This increases internal enthusiasm in advance and keeps frustration at bay.

What we at DoktorB have also put together is the TransformationFORMULA BEYOND - spiced up with gamification, calculation schemes and cool tips from over 200 brand analyses. There is also a simple structure in the application - cognitive for the kid in us.   Because we want to have fun and translate the enthusiasm we feel from our customers into more business.

Can that work? Logo. We travel around the globe, see, perceive, listen, analyze, connect, talk and exchange ideas, develop, adapt and implement. We will soon be bringing our service ideas to our store in a simple form. This means that the concepts can also be used directly in your company, saving you time and, above all, unnecessary expenditure. Coming soon here at DoktorB.

The ABC Opportunity Futurity Quiz is the perfect start. And ideal for everyone who wants to start again.

Experience is essential. Companies benefit from more than 12,000 project days that DoktorB has spent working for clients. Options and obstacles have been explored, success factors evaluated and implementations carried out. Directly, on site (on-site and digital), in the company's team - regionally, worldwide, locally, internationally.

You build on DoktorB's ability to combine effectively and efficiently: DoktorB's experience in projects, start-ups, corporate and management positions, digital transformation and extensive change projects combines to create a unique transformation formula.

If you apply the transformation formula in simple steps, you will strengthen your company and your cognitive performance - we provide you with very clear use cases from companies, for example from the take-away business and the luxury goods industry and many other sectors.

You build on DoktorB's 360° view of and into a company and its environment. She knows how to penetrate complex issues and situations in order to successfully get a grip on physical-digital transformation and to grow through innovative and proven approaches such as 9 Business Designs and Network Sales.

Your result counts. Value enhancement and profitability. International growth.

With the right categorizations, AI is a blessing for all the small and essential mini-Gritti detail tasks. Important to know: AI is a collector with a built-in serving platter. What is known and shared is served. Thinking is not its strong point - or so it seems.

Many a tool gives us a new dimension through rethinking. And yet it takes human creativity to actually use the human advantage in cooperation with robot dynasties and to benefit from technical achievements and progress.

The cognitive mechanisms that DoktorB uses to help you develop meaningful offers are rooted in cognitive science and prospect theory. In addition, DoktorB has taken the liberty of reversing the archetype analysis of marketing agencies - because at the end of the product development process and when the offer is to go to market, you were simply too late - rather save the money 9/10 and start 1/10 at the very beginning when sharpening the OFFER. This increases internal enthusiasm in advance and keeps frustration at bay.

Over the years, DoktorB developed a TransformationFRAMEWORK BEYOND - spiced up with gamification, calculation schemes and cool tips from over 200 brand analyses. There is also a simple structure in the application - cognitive for the kid in us.  Because we want to have fun and translate the enthusiasm we feel from our customers into more business.

Can that work? Certainly with DoktorB. We travel around the globe, see, perceive, listen, analyze, connect, talk and exchange ideas, develop, adapt and implement. We will soon be bringing our service ideas to our store in a simple form. This means that the concepts can also be used directly in your company, saving you time and, above all, unnecessary expenditure. Coming soon here at DoktorB.

The ABC Opportunity Futurity Quiz is the ideal start. For everyone on the move towards a re-start.

You benefit from more than 12,000 project days for clients. Options and obstacles are explored, success factors are evaluated and implementations are carried out. Directly, on site (on-site and digital), in the company's team - regionally, worldwide, locally, internationally.

You build on DoktorB's ability to combine effectively and efficiently: DoktorB's experience in projects, start-ups, corporate and management positions, digital transformation and extensive change projects combines to create a unique transformation formula.

If you apply the transformation formula in simple steps, you will strengthen your company and your cognitive performance - we provide you with very clear use cases from companies, for example from the take-away business and the luxury goods industry and many other sectors.

You build on DoktorB's 360° view of and into a company and its environment. She knows how to penetrate complex issues and situations in order to successfully get a grip on physical-digital transformation and to grow through innovative and proven approaches such as 9 Business Designs and Network Sales.

Your result counts. Value enhancement and profitability. International growth.